“EVOX has become an integral part of our daily work — it’s an indispensable partner.”
— Stella Hsu, Partner and COO of StockFeel
A startup journey that began with a book club
In 2014, a group of young people passionate about investment research came together with a simple goal: to share investment trends and industry insights in a more accessible way with everyday language. They started a book club that transformed complex financial knowledge into easy-to-understand visual content. This initiative unexpectedly opened the door to the financial world for many people and became the founding story of StockFeel.
A decade later, StockFeel has evolved far beyond a financial knowledge platform into an entrepreneur organization centered on the mission of "financial inclusion." They believe that wealth management should not be a privilege for the few, but an everyday topic for everyone.
StockFeel partner and COO Stella Hsu shares the brand’s transformation over the past decade.
Bringing finance into everyday life, not just as a money management tool
As the readership grew year over year, StockFeel saw many of its early users transition from industry newbies to professionals building families and careers. As they entered new life stages, their financial thinking shifted from investment returns to broader concerns: real estate, security and quality of life.
In response, StockFeel launched a series of extended brands including HouseFeel, CashFeel and Ins.Feel. They even built a curated shopping platform called LemonGrocery, gradually forming an internet financial group centered around users’ daily lives.
“Having the right financial mindset isn’t just about learning to manage money — it’s about rethinking the way you live your life,” said Stella Hsu.
In recent years, StockFeel has actively partnered with brands across industries to help more people engage with financial topics in their daily lives. At the same time, leveraging its expertise in UX design, product development and system integration, StockFeel helps both financial and brick-and-mortar businesses accelerate digital transformation and create greater value.
Looking ahead, StockFeel plans to launch an all-in-one app that connects the content, membership and data assets accumulated over the past decade, creating a financial lifestyle ecosystem where users can interact and co-create value.
From legacy phones to cloud collaboration: A complete upgrade in business communication
As StockFeel grew to nearly 100 employees, its office underwent multiple relocations and expansions. Along with this growth came a persistent challenge: the traditional phone system could not keep up with the team's flexible work demands.
“When we first moved into our new office a few years ago, we inherited the traditional phones left by the previous tenant. The equipment was old, prone to breaking down and required a thorough disinfection before we could even use it,” recalled Stella Hsu, partner and COO of StockFeel.
One of the biggest frustrations with traditional phones was that every desk rearrangement or office move felt like a small campaign. Rewiring, testing and maintenance were both time-consuming and disruptive to daily operations.
It wasn’t until StockFeel adopted the EVOX CloudTalk cloud phone system that these issues were truly resolved. Once EVOX went live, the team was no longer tied to physical handsets. Simply opening the mobile app allowed them to answer and make work calls anytime, anywhere. Whether on a business trip down south, attending an event, or working from home, the team can respond to client needs in real time.
“EVOX removes spatial constraints and ensures we never miss a client call. After we implemented EVOX, our call answer rate increased from 80% to 90% and customer satisfaction improved noticeably,” shared Stella Hsu.
This transformation has also made cross-departmental communication more flexible and smoother, resulting in better team collaboration . As the company continues to grow, StockFeel has plans to extend the EVOX system to its new office spaces, creating a seamless cloud communication environment across floors and locations in preparation for the next phase of growth.
EVOX enables StockFeel to break free from legacy phone equipment and stay connected with clients anytime, anywhere. (For illustration purposes only.)
EVOX becomes part of StockFeel’s daily operations
Walk into StockFeel's office today and you’ll no longer see desks full of traditional phones or hear the constant sound of call transfers. EVOX CloudTalk has been seamlessly integrated into daily operations, becoming the most natural part of how the team works. As the company grew from 40 to nearly 100 employees, and the office expanded from the third floor to the fourth and soon the sixth, new extensions are added on demand without purchasing or installing new equipment.
“Broken desk phones used to just pile up as junk. We still have a whole cabinet of old handsets we haven’t dealt with yet — thankfully, we won’t be adding to the pile in the future,” Stella Hsu said with a laugh.
For StockFeel, EVOX is more than just a communication system. It’s a partner that helps the team strike the right balance between flexibility and efficiency. Since its implementation, team members never miss an important contact, regardless of where they are. The flexible configuration allows team members to enable an off-hours mode as needed, ensuring uninterrupted service while maintaining a healthy work life balance.
“EVOX is the kind of system that sticks to you once you’ve tried it, because it genuinely makes our work easier,” shared Stella Hsu.
As the organization continues to grow, StockFeel looks forward to leveraging EVOX Connect’s omnichannel cloud contact center to integrate communication channels such as phone, LINE, and Facebook Messenger, delivering a more real-time, human-centered interaction experience. For StockFeel, financial inclusion is not just about sharing knowledge — it’s an exchange of trust. EVOX is the behind-the-scenes partner that supports this vision, making technology not merely a tool, but a vital bridge connecting people to people and brands to clients.
